Working in partnership with the creative team, develop creative briefs and guide
creative direction to meet objectives for all advertising and public-facing
communications, including print, digital, and video assets
2
▪ Conceptualize and execute on multi-channel campaigns across the prospect and
customer lifecycle, ensuring the alignment of communications and messaging across all
channels
▪ Manage content and updates for customer and internal touch points, establishing
budget guidelines, participating in events, documenting business processes, and
providing additional sales support
▪ Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
▪ Identify effectiveness and impact of current marketing initiatives with tracking and
analysis, and optimize accordingly
▪ Present ideas and final deliverables to internal and external teams, and communicate
with senior leaders about marketing programs, strategies, and budgets
▪ Planning and overseeing new marketing initiatives.
▪ Finding and developing new markets and improving sales.
▪ Developing goals for the development team and business growth and ensuring they are
met.
Working in partnership with the creative team, develop creative briefs and guide
creative direction to meet objectives for all advertising and public-facing
communications, including print, digital, and video assets
2
▪ Conceptualize and execute on multi-channel campaigns across the prospect and
customer lifecycle, ensuring the alignment of communications and messaging across all
channels
▪ Manage content and updates for customer and internal touch points, establishing
budget guidelines, participating in events, documenting business processes, and
providing additional sales support
▪ Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
▪ Identify effectiveness and impact of current marketing initiatives with tracking and
analysis, and optimize accordingly
▪ Present ideas and final deliverables to internal and external teams, and communicate
with senior leaders about marketing programs, strategies, and budgets
▪ Planning and overseeing new marketing initiatives.
▪ Finding and developing new markets and improving sales.
▪ Developing goals for the development team and business growth and ensuring they are
met.
