Director Of Marketing and Business Development - Tawfiq Rafiq

Working in partnership with the creative team, develop creative briefs and guide
creative direction to meet objectives for all advertising and public-facing
communications, including print, digital, and video assets
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▪ Conceptualize and execute on multi-channel campaigns across the prospect and
customer lifecycle, ensuring the alignment of communications and messaging across all
channels
▪ Manage content and updates for customer and internal touch points, establishing
budget guidelines, participating in events, documenting business processes, and
providing additional sales support
▪ Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
▪ Identify effectiveness and impact of current marketing initiatives with tracking and
analysis, and optimize accordingly
▪ Present ideas and final deliverables to internal and external teams, and communicate
with senior leaders about marketing programs, strategies, and budgets
▪ Planning and overseeing new marketing initiatives.
▪ Finding and developing new markets and improving sales.
▪ Developing goals for the development team and business growth and ensuring they are
met.