Ghiath El Awad

Business Intelligence Manager

A highly motivated and experienced CVM, BI Manager, with a strongly successful achievement of profitable business growth through the creation and execution of innovative customer value programs, modules and initiatives, assessing business needs, analyzing alternative options and recommending actions to provide the best-suited solutions that lead to effective and feasible business management. Also a kind of team leader that educate, involve, and work hand by hand with the team to achieve the targeted goals. Who possesses excellent interpersonal, communication and negotiation skills, Powered by 17 years’ experience in working with leading telecom group on various specialties as: Product Development, Marketing & Business Strategy, Customer Segmentation & profiling ,Voice & Data ARPU development, and recently in Banking as Business intelligence, performance Manager, predictive modules, Business solutions, and project management . Qualified with a Master degree (Major: E-Commerce Business Management), Bachelor in Business Administration and Star performance Certified CVM from MTN Academy BI Manager, Digital Services , Banque BEMO Saudi Fransi [Jul 2021 , Present] Strategy: Responsible for set and driving the Business Intelligence strategy. Lead innovation and automation in developing business tools, reporting on full KPIs, assessing department needs, analyzing alternative options and recommending actions to provide the best-suited solutions that lead to effective and feasible business management Delivery: - Regular review and performance mentoring of all KPIs (financial determinants, quality of service, market competition, etc.) And provide recommendations accordingly. - Participation in the formulation of the business strategy, in terms of attracting customers and providing new digital technology solutions in line with their needs. - Plan and define the scope of work of all projects related to the department - Study and implement the solutions and services for the customer network. - Conducting an analysis of the performance results to determine the appropriate tactics to respond to the changes in the market. - Identify stakeholders and business needs, to prepare the BRS Business Requirements Specification Documents. - Design and create an interactive dashboards to meet business needs. - Managing the relationship with all concerned parties (inside and outside the bank) to develop software solutions, and Business Intelligence (BI). - Develop indicators to organize performance analysis against plans, budgets and strategic objectives. - Track key business indicators to provide early alerts of potential deviations, how to make necessary adjustments in the business strategy to improve the business performance of the division. - Prepare the needed presentations that effectively communicate insights and support department management decision. -CVM Manager, Marketing , MTN Syria [Nov 2017 , Jun 2021] Strategy: - Set the CVM Strategy aiming to contribute to the development of customer value management activities by creation, implementation, and monitoring it. To maximize customer lifetime value and improve the contribution of the customer base to overall services revenue. - Lead the business transformation to embed CVM decision-making principles and culture Delivery: - Ensure Defining and executing cross- and up-sell direct marketing campaigns - Post-Prepaid value, tenure, and lifecycle management - Define and drive CVM base management reporting by CVM Analytics resources - Manage customer value segments discretely, penetration, engagement, and partnerships - Manage all direct marketing campaign execution and significantly improve ROI. - Analyze commercial impact of programs on product penetration, ARPU, and incremental value delivered - Operational analysis of base to identify opportunities to maximize lifetime value. - Manage and develop the programs set for loyalty & retention of existing customers. .