الخبرة
Senior Digital Marketing Specialist
Social Media Marketing SpecialistSocial Media Marketing Specialist
Full-timeFull-time
Oct 2021 - Mar 2022 · 6 mosOct 2021 - Mar 2022 · 6 mos
Developing social media strategies: developing social media strategies that align with the company's goals and objectives. identifying target audiences, creating buyer personas, and developing social media campaigns that resonate with the target audience.
• Creating content: creates engaging and relevant content for social media channels. creating social media posts, videos, graphics, and other types of content.
•Managing social media channels: managing social media channels for the company. creating a content calendar, developing social media campaigns, and monitoring engagement and analytics.
• Conducting social media audits: conduct social media audits to identify areas for improvement and opportunities for growth. analyzing engagement metrics, benchmarking against competitors, and identifying best practices.
• Monitoring and responding to social media interactions: monitor social media channels for customer interactions and respond to customer inquiries, comments, and feedback. using social media management tools such as Hootsuite or Sprout Social.
• Influencer marketing: identifying and working with influencers to promote the company's brand on social media. identifying influencers that align with the company's values and goals, negotiating contracts, and tracking campaign metrics.
• Paid social media advertising: managing paid social media advertising campaigns on platforms such as Facebook Ads or Instagram Ads. creating ad copy, managing budgets, and analyzing campaign metrics.
• Analyzing social media metrics: analyze social media metrics to determine the effectiveness of social media campaigns and identify areas for improvement. tracking engagement, reach, impressions, and other key metrics.
• Collaborating with other departments: collaborate with other departments such as content, design, and sales to ensure that social media campaigns are aligned with overall marketing strategies and goals.
Senior Digital Marketing Specialist
I have experience in marketing for dental clinics in Saudi Arabia, you have analyzed the local market and the needs and requirements of local customers, developed advertising campaigns for clinics and analyzed their results, improved the customer experience and relationships with customers, partners, and suppliers, and managed and developed the marketing team. I also have marketed new clinics and increased awareness of their services and products.
• Identifying target audience: understand the target audience for the advertised product or service and identify the media platforms through which they can be reached.
• My role in planning and executing effective media buying strategies for advertising campaigns. managing media budgets, negotiating with media vendors, and optimizing media placements to maximize reach and engagement.
• Develop media buying strategies: Collaborate with the marketing team to understand campaign objectives, target audience, and budget constraints. Developing comprehensive media buying strategies that align with the overall marketing goals.
• Conduct market research: updated with industry trends, competitor activities, and media consumption patterns.
• Media planning and budgeting: Plan media campaigns, including selecting the right media channels.
• Developing compelling ad creatives aligned with campaign objectives with creative teams. To improve results, I monitor campaign performance, analyze data, and make data-driven decisions about media placements, targeting, and messaging.
• Reporting and analysis: Provide regular reports on campaign performance, including key metrics such as impressions, reach, conversions, and return on ad spend (ROAS). Analyze data to identify trends, insights, and areas for improvement. Present findings and recommendations to stakeholders.
• Industry trends: Keep abreast of industry developments, emerging media channels, and new advertising technologies. Continuously apply new strategies and tac
