• Wrote more than 325 products descriptions in addition to sales pages.
• Researched the technical properties of products to ensure a complete understanding of products' benefits.
• Made decisions about what makes products appealing to consumers.
• Developed unique and new concepts of writing.
• Worked with account executives to determine client needs.
• Wrote clear and persuasive copy for websites, brochures, newsletters, and other means of advertising.
• Updated digital media with timely content.
• Revised, edited, and proofread content as needed or directed by the client.
• Checked copy for spelling and grammar errors.
• Worked with media planners/buyers and the production department and fully developed the advertising campaigns.
• Explored different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
• Worked with designers, illustrators, printers, photographers, and production companies to complete the campaigns.
• Wrote press releases advertising new products.